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Press Release The 66th IAA Cars shows 17-27 September 2015 Frankfurt/Main

2015-09-08 10:01:47

Statement delivered by Matthias Wissmann, President of the GermanAssociation of the Automotive Industry (VDA), at the webcast press conferenceon Friday, September 4, 2015, at 15.00 h (Berlin, local time)

Innovations up by one third – highestnumber this century: 1,103 exhibitors from 39 countries – focus on connectedand automated driving

Wissmann: IAA Cars starts with 210 world premieres

Ladies and Gentlemen,

May I welcome you most warmly to our livewebcast press conference. In just a few days, the world’s most important tradeshow for mobility, the 66th International Motor Show (IAA) Cars, will open itsdoors in Frankfurt am Main. For many weeks now the preparations for the IAAhave been running at full speed, and construction is proceeding in the hallsand open-air areas. This is sure to be a very exciting exhibition. We areconvinced that the IAA will once again underscore its position as theinternational leader among the major automotive exhibitions.

People’s desire for individual mobilitycontinues to increase everywhere in the world. And cars are right in the middleof an accelerated digital evolution. IT is being integrated into the new carsat a rapid pace. The key visual and the slogan really hit the nail on the head:“mobility connects.” At this IAA the primary focus is on connected andautomated driving – along with electric mobility and the further optimizationof classical drive trains.

This IAA showcases – unlike any other tradefair – the digital world of mobility. That will be visible at the exhibitionstands of the manufacturers and large suppliers, and it will be supplemented bythe “New Mobility World,” an exhibition area dedicated to the topic andcovering a total of 30,000 square meters in Hall 3.1 and on the open-air site.

Cars and smartphones are not mutually exclusive,but form two sides of the same coin. Today one car in four that is bought newis already “connected,” and in a few years the figure will be three out offour. In the future people buying a new car, be they young or old, will alsowant it to be a mobile online communication platform.

And there’s more: connected and automateddriving will make driving a car even safer, more comfortable, and moreefficient. Traffic congestion can be avoided, because intelligent cars willcommunicate with one another and give their drivers the correct signals in realtime. In the future, rear-end collisions will be a thing of the past. That isour vision. It will not be realized overnight. But specific steps on the waywill be visible at the IAA. In only a few years from now, cars will driveautomatically into the parking lot and look for a space. The driver will nolonger have to sit at the steering wheel.

It is already possible to experience thesefascinating future prospects at the IAA. In Frankfurt this industry’s hugedrive for innovation will be especially tangible to visitors. To summarize: theIAA shows how automobiles and the digital world can be connected to enhancemobility – to benefit people, business and the environment.

Electric mobility is another core componentof the IAA. Many manufacturers already have such models on offer or arelaunching new vehicles onto the market. Many suppliers are presenting theirtechnologically innovative contributions. Electric vehicles offer enormousadvantages, especially in urban usage: they operate with zero local emissionsand are significantly cheaper to use.

At this point I consciously wish to repeatthat the right framework conditions have to be in place for electric mobilityto really take off in many countries in the world, including Germany.Politicians should set to work on this. Policies providing effective incentivesfor the sale of electric vehicles, more charging pillars, and procurementprograms for cars with electric drive are necessary. We are convinced that thosewho want to be successful on the world’s automotive markets in the long termmust master the technology of emissions-free driving and push forward on theirhome market.

However, the IAA will also demonstrate thatthe classical internal combustion engine still has considerable potential foroptimization: smaller engines, better supercharging, lightweight construction –these are the keywords. In both gas and diesel engines, modern drive trainshave very low consumption and their pollutant emissions are approaching zero.

The IAA will also confirm that the futureof mobility will continue to have an emotional component. The “fascination ofthe car” moves people – especially when it comes to buying a car, but alsoduring day-to-day driving.

The IAA also acts as a measure of how theautomobile business is doing. And of course we know that challenges definitelyexist in some regions of the world. The industry takes account of this fact.Yet the most critical aspect for the IAA is the economic situation in Europe.And that is good. We are delighted that the Western European passenger carmarket is developing so dynamically at this time. Over the year as a whole weexpect to see a rise of almost 6 percent to 12.8 million passenger cars. Thenew EU Member States are also making progress.

The large US market is also expanding, andin 2015 it will grow by 3 percent to nearly 16.9 million new Light Vehicles –that will be the highest sales level for ten years. China remains the world’slargest market, but is shifting down a gear. For the year as a whole we nowexpect growth of 4 percent at most, to 19.1 million passenger cars. In themedium and long term the Chinese car market is clearly still on a path ofgrowth. All of this supports the world’s most important motor show, the IAA.

The IAA indicators also look good: Theexhibition is once again virtually fully booked. As at the IAA 2013, theexhibition space comes to 230,000 square meters. That equals 33 standardfootball pitches. A total of 1,103 exhibitors from 39 countries will presenttheir new developments in the exhibition halls. This is the highest number ofexhibitors since the turn of the century. And the Frankfurt Motor Showcontinues to be truly international: Of the exhibiting companies, 40 percentcome from countries other than Germany.

The number of countries represented hasincreased by 11 percent as compared with the IAA 2013, rising to 39 nations.The top five best-represented foreign countries are China, South Korea, France,the United Kingdom and Italy.

The IAA showcases the global world of theautomobile. This is what makes it so unique. And it is also the only trade fairthat covers the entire automotive value chain. Around 400 suppliers will berepresented in Frankfurt – and naturally nearly all the major automotivemanufacturers. That points up the fact that the IAA is hugely attractive forboth exhibitors and visitors.

Firms of all types and sizes will be inFrankfurt because the IAA offers a comprehensive international platform for newmobility topics and innovative technologies. The setting for the show is veryattractive and the models are excellently presented. The whole range ofproducts from the manufacturers is on display here at the IAA. And the entirerange of the suppliers’ expertise.

We have great pleasure in informing you ofthe following: The number of world premieres at this IAA has risen by one thirdto 210. There are also 26 European premieres and 30 German premieres. So theIAA is setting off an amazing display of innovations!

The IAA’s worldwide importance is alsounderscored by the fact that the transport ministers of the G7 countries willhold a meeting at the IAA on September 16 and 17. Federal Transport MinisterDobrindt will receive his counterparts from Japan, the US, Canada, the UnitedKingdom, Italy and France. The European Commissioners Bulc and Oettinger willalso attend the G7 transport ministers’ meeting. It will focus on connected andautomated driving, and the significance this development has for policy-makingand business.

You as journalists are also sure to beinterested in knowing that no other automotive trade show has such an extensiveand international media presence: so far, over 7,000 journalists from 87countries have already been accredited. In total, we expect roughly 12,000media representatives from around the globe.

Ladies and Gentlemen, I look forward toseeing you soon at the IAA in Frankfurt.